Addo Sign – Copenhagen / Nordhavn (Onsite)

We are looking, on behalf of Addo Sign (part of Twoday Products), for a Marketing Specialist – Performance, SEO/GEO & Automation – with strong technical and analytical skills. You will primarily work with Addo Sign and take ownership of our SEO/GEO efforts, with a focus on AI-driven search behaviour, strengthening our marketing automation, ensuring accurate tracking and data quality, and building a solid, scalable foundation for our marketing and go-to-market activities.

The role is central to the continued development of Addo Sign’s marketing setup across Denmark, Sweden, Norway, and Finland, and is suited to someone who sees marketing as a discipline rooted in systems, architecture, and business enablement.

You will be part of the Strategic Team Growth

You will join our cross-functional growth team, where marketing, sales, and customer success work closely together towards one shared goal: creating sustainable growth by delivering clear, trustworthy, and seamless digital experiences throughout the entire customer journey – before, during, and after a customer becomes a customer.

In this role, you will act as the team’s technical and analytical hub, responsible for connecting data, insights, and actions across marketing, sales, and customer experience. You will have significant influence on how our marketing engine is built, measured, and continuously improved.

Your key responsibilities

SEO/GEO-driven visibility

· Develop and maintain SEO/GEO strategies with a focus on AI and modern search behaviour
· Work with technical SEO/GEO, information architecture, and semantic structure
· Ensure that content and websites are optimised for both traditional search engines and AI-driven answer engines
· Establish measurement frameworks and dashboards for organic traffic, visibility, and conversion

Marketing automation & data flows

· Develop and optimise flows in HubSpot – including nurturing, scoring, segmentation, and lifecycle logic
· Build data-driven customer journeys that support activation, conversion, and retention
· Analyse performance and continuously optimise email and automation efforts
· Ensure alignment between marketing, sales, and customer success in both data and processes

Tracking, data & performance

· Overall responsibility for GA4, Google Tag Manager, and conversion tracking
· Ensure high data quality and accurate measurement across channels and platforms (e.g. Google Ads, LinkedIn, Meta, email, and organic traffic)
· Develop dashboards and reporting structures
· Advise marketing and sales based on data, analysis, and pipeline insights

Marketing performance architecture

· Establish and further develop the foundation of Addo Sign’s marketing setup
· Work with attribution, performance models, and funnel insights
· Identify bottlenecks, growth opportunities, and new channel potential
· Contribute to structure, scalability, and maturity in our marketing operations

Content, market and collaboration

· Contribute strategically to how content supports visibility, conversion, and user journeys
· Apply knowledge of the Nordic SaaS market and contribute with relevant, targeted communication across markets
· Collaborate on content in Danish, Swedish, and Norwegian – native proficiency in one of these languages is an advantage, but not a requirement

Who you are

· You work in a structured and analytical way with a strong focus on quality
· You thrive at the intersection of strategy and hands-on execution
· You have experience in one or more of the following areas: SEO, AI-driven SEO, marketing automation, tracking, data analysis, or marketing performance
· You have a technical understanding of tools and concepts such as HTML, HubSpot, Google Analytics, Google Tag Manager, and data flows
· You are comfortable taking ownership and enjoy building scalable systems
· You see marketing as a discipline that connects business, technology, and customer experience
· You are curious about tools, data, and new ways of working with visibility and performance

Who we are

Addo Sign is a Nordic SaaS platform for digital signing and secure digital workflows. We help businesses and public sector organisations manage signatures, approvals, and document flows in a simple, secure, and legally binding way – either integrated into existing systems or as a standalone solution.

We have thousands of customers across the Nordics and work with a strong focus on quality, compliance, and cohesive digital experiences.

What we offer

· A role with significant professional autonomy and clear influence on our marketing setup
· Close collaboration with ambitious colleagues in marketing, sales, and customer success
· A fixed workplace in Copenhagen / Nordhavn
· Modern tools and a developing data-driven setup
· A culture focused on quality, trust, and long-term value

Does this sound like you?

Please send a short application and your CV – and preferably examples of projects within SEO, dashboards, or automated flows, where you can clearly demonstrate impact, learning, and the approaches you have applied.

What can we offer?

Twoday is located in modern offices across 30 locations in Norway, Sweden, Denmark, Finland, and Lithuania. We have a strong and unique social environment with highly engaged employees. If you are the candidate we are looking for, you will have a central role with exciting opportunities to develop within an international and innovative group, working with cutting-edge products and services in technology and software. You will also have the flexibility to work from one of our headquarters in Oslo, Stockholm, Copenhagen, Helsinki, or Vilnius when relevant.

Diversity & Inclusion

Not meeting all the listed requirements? Studies show that women and other minority groups are less likely to apply if they do not meet every qualification. We are committed to building a diverse and inclusive workplace. If you are excited about this role but your experience does not fully match the description, we still encourage you to apply.