twoday is the leading digital transformation partner in the Northern Europe with a global presence. With approximately 3,000 technologies, we collaborate with the most admired private and public organizations to deliver cutting-edge digital solutions. Our deep industry expertise spans from Data & AI, software development, digital experiences, to business applications. Operating across the Nordics and Lithuania, our team generated a revenue of 280 million DKK in 2023. We serve every day our 8,000+ customers, supporting them in their digital transformation journeys.

(Danish speaking skills at a professional level are required for this role)

Job Description:
We are looking for a skilled and motivated Digital Performance Manager to join our team! In this role, you will be responsible for developing, implementing, and optimizing paid marketing strategies across multiple channels and markets. You’ll collaborate closely with our operations, product, and sales teams to ensure that campaigns are aligned with business goals and deliver real impact.

It’s important that you bring both courage and a data-driven mindset — we believe in making decisions based on facts and insights.

You will also have full ownership of our digital channels and our customers' self-service journey, driving performance-based goals that contribute directly to the company's success.

This is a managerial position with a strong hands-on element, offering both strategic influence and the opportunity to work directly with campaign execution.

Job Responsibilities:

Planning:

• Develop and execute actions for paid ads, website management, and SEO.
• Support business areas in communicating new product releases, enhancing customer engagement, and generating leads for the sales team.
• Design and manage campaigns tailored to our Ideal Customer Profiles, targeting both SMB and Enterprise customers across the Nordics.

Platform Management:

• Plan, set up, and optimize campaigns on platforms such as Google Ads, LinkedIn Ads, and others.
• Manage campaign budgets and strategic direction to ensure maximum return on investment.
• Conduct A/B testing and continuously refine performance based on data insights.

Data Analysis & Reporting:

• Monitor campaign results and identify opportunities for optimization.
• Prepare reports and insights for management and stakeholders.

Cross-Functional Collaboration:

• Work closely with teams across Product, Customer Success, and Sales.
• Generate leads and potential lead lists for sales, provide customers with information about specific product releases, and support Customer Success and Customer Service initiatives.

You will primarily work with tools like HubSpot, Google Ads, LinkedIn Ads, and other relevant marketing and reporting platforms.

Required Competencies & Skills:

Technical & Analytical Skills:

• Strong technical interest and understanding.
• Hands-on experience with platforms such as Google Ads, LinkedIn Campaign Manager, and HubSpot.
• Strong analytical mindset, with the ability to interpret data and translate insights into action.
• Knowledge of marketing automation, including setting up workflows, measurement, and optimization.

Communication & Collaboration:

• Strong written and verbal communication skills.
• Ability to present insights and recommendations clearly and convincingly to stakeholders.

Experience & Education:

• At least 5 years of both hands-on and managerial experience within performance marketing, digital advertising, or a related field.
• A proven track record in executing successful paid campaigns, preferably within SaaS or the tech industry.
• Experience with HubSpot, LinkedIn Ads, and Google Ads, including campaign setup, automation, and reporting.
• A bachelor's degree in marketing, business, communications, or a similar field.

Read more about the products that you'll be working with:

Addo Sign which is our digital signing product Addo Sign - Digital signering med e-signatur og eID

For questions: 

Please contact Talent Acquisition Partner, Xenia Hasselgaard by mail: xenia.hasselgaard@twoday.com

Recruitment Process:

We conduct interviews on an ongoing basis, and the process is as follows:

1. Online interview with the hiring manager.
2. In-person interview with the Talent Acquisition (TA) Partner and the hiring manager, including a review of a personality test.
3. Interview with the hiring manager and a colleague to discuss a case assignment.
4. Final agreement on terms and contract signing.

Who are we as a company?

twoday is located in modern offices across 30 locations in Norway, Sweden, Denmark, Finland, and Lithuania. We have a strong and unique social environment with highly engaged employees. If you are the candidate we are looking for, you will play a key role with exciting opportunities to grow within an international and innovative group, working with cutting-edge products and services in technology and software. You will also have the flexibility to "jump" and work from one of our main offices in Oslo, Stockholm, Copenhagen, Helsinki, or Vilnius from time to time.

Diversity and Inclusion

Don’t meet all the requirements? Studies have shown that women and minorities, in particular, are less likely to apply for a job unless they meet every listed qualification. At twoday, we are committed to building a workplace and community where everyone is welcome. If you're excited about this role but your experience doesn’t perfectly align with the job description, we still encourage you to apply.